Now you see me! Product promotes safety while elevating cool status!

It is estimated that 7,500 cyclists are seriously injured in Canada each year and one-third of cyclist deaths occur during the night. What if there was a way to make yourself more visible on the road? Volvo’s got you covered!

Volvo recently released a video promoting their new product – LifePaint – a unique reflective safety spray designed to make it hard to miss riders on the road at night. This spray is invisible during the day and glows brightly in the glare of car headlights at night making the invisible, visible. The added bonus is that it washes off, doesn’t alter fabric colours or surfaces, and lasts up to one week after application.

LifePaintCyclists aren’t the only ones in danger on the road.  LifePaint can be used on ANY mobility device including kids scooters, skateboards, motorized scooters, and wheelchairs. The goal is to make road safety accessible for everyone – and this seems like a really fun way to do that! You can buy this product at any Volvo Cars retailer.

Leave a comment

Filed under Accessibility, DIY, invention, Mobility Aids, personalizing, Posts, Videos

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s